ALUMNI PROGRAMS
Keep your alumni connected and coming back.
Partner with Vinoshipper to build wine club programs that fund scholarships, deepen engagement, and keep your community connected long after graduation.
Design your alumni wine experience.
Custom label programs
A custom label program is the highest expression of an alumni wine experience. You choose the wines and own the label design. Many associations collaborate with student artists or university-connected creators, so each bottle becomes a reflection of the community itself. We handle licensing, compliance, and logistics, along with a dedicated alumni storefront.
The result is a wine your members are proud to serve at the dinner table and give as a gift. This custom-labeled wine stands out from other bottles, showing alumni pride in every pour.
We guide you through every step of the process so you can focus on marketing your new wine to your alumni.
Alumni wine clubs
Your alumni association gets a dedicated program page, designed to look and feel like an extension of your university.
Members receive 2–4 curated shipments per year featuring wines produced by alumni winemakers or producers with a genuine connection to your university. Associations can choose to include tasting notes and pairing suggestions with each shipment — giving members something to explore together whether they're across town or across the country.
We handle the licensing, compliance, and fulfillment. You focus on promoting it to your community.
Trusted by Alumni Associations nationwide.
Clubs
Custom label
More than wine. A reason to stay connected.
Alumni associations are always looking for engagement that goes beyond the annual giving letter. A wine program gives your members a tangible way to support the causes that matter most to your university — and a shared experience that keeps them connected long after graduation. Each shipment is a touchpoint. Each bottle sold puts money directly toward scholarships and programs that shape the next generation of your community.
Fund what matters
A portion of every sale goes directly to your alumni association — supporting scholarships, events, and programs that keep your institution's mission alive.
Build lasting engagement
A wine program keeps your community engaged year-round while generating revenue for your association — and your members are getting something they can share with family and friends in return.
We handle the rest
Compliance, fulfillment, licensing, logistics and a dedicated webpage — we take care of the details so your team doesn't have to.
Have questions? We're here to help.
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We work with U.S. alumni associations that want to launch a new wine program or expand the reach of an existing one. If your association is looking for a meaningful, recurring revenue stream that also drives engagement, we'd love to talk.
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We enter into a trademark license agreement with you, a winery production agreement with the producer to use their wine under our label and create custom labels, and obtain permission letters to use your university's name on the label. Everything is legally binding and done properly from the start.
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Starting a club program is nominal in cost. Custom label programs vary depending on the wines chosen and quantity — we'll walk you through options based on your goals and budget. We cover the compliance, fulfillment, and logistics so your team isn't managing the operational side.
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You can expect to earn between 17.5% and 20% of net sales, depending on the size and type of program. As your membership grows, so does your revenue — and your impact on the programs you fund.
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Of course, if you would like to add in non-wine items we can have the goods stored at the warehouse and added into the shipments.