Driving Engagement: The Power of Branded Non-Alcohol items
As a prominent e-commerce and point-of-sale provider, we understand the importance of brand engagement to the growth of your business. In recent years, we have seen an increase in the sales of branded non-alcohol items. The data supporting this trend makes it clear why businesses are capitalizing on this trend:
85% of individuals remember or recall the advertiser behind a promotional product particularly a shirt or a hat.
500% more referrals are received from the use of promotional products.
People under 55 have 2.5 times more favorable opinions of promotional products than digital ads.
So, what are branded non-alcohol items? Products that have your logo, slogan, color scheme, or any aspect of your brand that can be recognized by others. The purpose of these items is not only to be profit drivers but to increase your brand engagement and act as marketing in the wild. Examples of branded non-alcohol items in the beverage alcohol industry are tote bags, hats, drinkware, corkscrew, t-shirts, flavor wheel, etc.
What you can do?
Sell merchandise: Have merchandise available in your tasting room, production facility, or pop-up stand. When customers purchase your merchandise or use your products at home, they become loyal brand ambassadors who share positive experiences with others. These connections lead to increased customer loyalty, repeat visits, and the most valuable referrals, word of mouth.
Boost sales with cross-promotion: Customers love bundles. Combining your alcohol beverage products with accompanying merchandise creates an enticing package. By offering merchandise bundles, you can increase the average transaction value, enhance the customer experience, and drive more revenue for your business.
Focus on quality over quantity: Choosing branded non-alcohol item that fit your brand are important. Customers are looking for non-alcohol items that match the quality of your alcohol beverage products. The goal is to offer items that will be used in their everyday life and will endure over time.
Vinoshipper offers a versatile mobile POS system and online store, catering to both beverage alcohol and merchandise sales. With ease, you can integrate non-alcohol items into your operations, unlocking the full potential of revenue generation and brand engagement.
Selling non-alcohol items won't burden your budget, as all non-alcohol sales are processed at the in-state fee rate. Additionally, you have the freedom to sell merchandise in every state, even where alcohol shipments are not allowed.
Adding non-alcohol items to your account is easy with Vinoshipper. Refer to our help document on the process.