2026 National Direct Sales Report
12,000 wineries.
12,000 unique paths.
Club programs outperformed. POS systems delivered ROI. Exclusive experiences drove retention. Discover the data-backed insights that separate growing producers from declining ones, and how to position your business for 2026.
92%
unique profiles
across 6 data points
57%
using product exclusivity in their club
say it drives growth
70%
believe regulations
hinder growth
$136
average order value
of orders processed in 2025
2026: The year to operate with intention.
The 2025 wine landscape reveals a striking shift: success is no longer tied to broad market trends, but to strategic positioning. With the industry split nearly evenly between growth, stability, and decline, individual strategy matters more than ever. Wineries that invested in club programs, exclusive products, and customer experiences saw measurably better outcomes than those relying on traditional approaches alone.
Download our comprehensive report, featuring insights from over 3,600 wineries across 47 states and our industry survey of 490 respondents.
The only integrated sales solution backed by compliance.
Online store
- Easy setup
- Customization tools
- Abandoned cart reports
- ADA and PCI compliant
Point of sale
- Ready for desktop, iPad & iPhone
- Stripe card reader compatible
- Includes Apple’s Tap to Pay
- Sell anywhere
Club management
- Start or add a club with ease
- Customer customization
- Credit card updating included
- Complete dashboard
Compliance
- Access to 40+ states
- Collect and remit tax for marketplace facilitator states
- Simplified reports
- State & federal compliant sales
Customer service
- Seven day a week support
- Robust onboard training
- Weekly LIVE training events
- Monthly newsletters
Shipping
- Discounted shipping rates
- Special summer overnight rates
- Shipments are insured
- We handle shipping providers
Fulfillment
- Fulfillment partners across the US
- Account shipping integration
- Automatic customer emails
Integrations
- Mailchimp
- API keys
- Google Analytics
- Meta Analytics
Reports
- Abandoned clubs
- Product performance
- Discount performance
- Top customer statistics
Fully managed compliance.
Experience the convenience of our complete service where we take care of every aspect of compliance for you. This includes application of your permits/licenses. Monitoring license expiration and scheduling renewals. Preparing direct shipper excise tax reports and payments to be filed monthly, quarterly or yearly.